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Supporting Earth

Our Supporting Earth concept makes it easier for our customers to find sustainable products in our stores. The hangtags are applied to products that are made from organic cotton or recycled polyester, dyed using Solution Dye technique or free from PFC. Our goal, of course, is to exclude all chemicals that are harmful to the environment.

Supporting Earth – “Save water & energy”
Products dyed using new methods and techniques that save water, energy and emissions. One of these techniques is Solution Dye.

Supporting Earth – “Sustainable cotton”
Products made with at least 60 % organic cotton or other sustainable cotton alternatives.

Supporting Earth – “Recycled polyester”
Products made from a minimum of 70% recycled polyester.

Supporting Earth – “PFC free”
Products that are free from PFCs, which are environmentally-damaging substances.