Activate the World
Activate the World includes social engagement and partnership in the fields of health, fitness and well-being. The aim is to increase the positive impact on peopleâs health. This area concerns our own campaigns, partnerships, collaborations with clubs and associations, and events.
Goals:
To counteract a sedentary lifestyle and improve health and well-being
To create the right conditions for equality in sport
To promote everybodyâs equal right to an active lifestyle, whatever their background and circumstances