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Sports movement

We realise our vision through club partnerships and social engagement, enabling us to inspire more people to take up a life of exercise and activate the world.

Stadium Team Sales

Via Stadium Team Sales, we work to support the sports movement in Sweden and Finland. The aim of Stadium Team Sales is to help clubs create a clear profile for both matches and training, and ensure they have everything needed to carry out their activities in simplest and best ways.

To do this, we have a well-developed sales organization in Sweden and Finland a customer service at the Service Office in Norrköping. Stadium also has its own printing company that ensures delivery all club’s orders via Team Sales organisation.

Our sales organisation is nationwide in the countries and with an offer of, amoung others, gome delivery we can help clubs throughout Sweden and Finland to inspire to an active association life.

We currently support around 1,350 clubs in Sweden and Finland.


Club sponsorship

Partnering up with some of Sweden’s sports clubs and associations is one of the ways we encourage more people into an active lifestyle. The agreements we sign with the clubs state that they must work in a structured way with clear policies, action plans, training and procedures to ensure that the club provides equal opportunities and does its best for the children and young people in the club.

We also urge the clubs to follow the guidelines that set out how we work on sustainability (see our Code of Conduct) and would like to see them working to equivalent guidelines based on the principles of the UN Global Compact. Together with the clubs, we want to promote a more sustainable world, which involves raising sustainability issues in our collaborations and establishing the right to follow up on these with the clubs.


BP

On the question of gender equality and activities for young people, Stadium has a close partnership with BP (Brommapojkarna). BP is Europe’s biggest football club for girls and boys (3 000 boys, 1 000 girls). The club has over 1 200 children in its academy and is one of four Swedish clubs with a top-flight team in both the women’s and men’s game. Each year 700 leaders help to run more than 17 000 activities.

Two years ago, BP stepped up its work to integrate gender equality into the whole operation, with a focus on resource allocation, equal treatment and greater awareness. The club supports the UN’s Sustainable Development Goals, with a core focus on Goal 5: Gender equality and Goal 10: Reduced inequalities. These are also among Stadium’s priority SDGs.


Djurgården Fotboll

Stadium works with Djurgården Fotboll on a range of projects. Mini-Camper is one that we have prioritised as a way to encourage more children to be active. One way that we support this project is through the equipment used in the activities.

Mini-Camper is Djurgården’s concept to introduce football to the youngest children from preschool to Year 3. With a focus on the joy of movement, exercises allow children to work with their own ball to discover how fun football is on their own terms. Since it began in 2018, the Mini-Camper project has got over 8 000 Stockholm schoolkids kicking a ball.


Other clubs that we work with:

AIK
BP
BK Häcken
Brage
Eskilstuna United
FC Rosengård
Gais
Helsingborgs IF

IFK Norrköping
IFK Värnamo
Kalmar FF
KIF Örebro
Sirius
ÖIS


Hockey
Färjestad BK
Karskrona Hockey
Vita Hästen
Timrå


Floorball
Storvreta IBK
Linköpings IBK
Endre IF


Basket
Norrköpings Dolphins


Handball
IK Sävehof
Hammarby Handboll
Skövde HF
HK Drott