Two boys in blue shirts lying on gym mats with a heart logo and "Stadium Foundation" text overlaid. Background shows a blurred gym setting.

Stadium Foundation – an active fundraising foundation.

We believe that an active lifestyle is a democratic right, and our vision has been to activate the world ever since we started in 1987. Stadium Group therefore launched a fundraising foundation which uses the funds it raises to contribute to activities, projects, assignments and/or partnerships that are consistent with this vision.

For many years now, we have had a great deal of involvement both in club activities and through partnerships with some of Sweden’s largest races. But with Stadium Foundation, we now have the opportunity to contribute to an active lifestyle for even more people.

Purpose of the foundation.

Two smiling young girls indoors, one giving the other a piggyback ride; both dressed in casual clothing.

Stadium Foundation’s goal is to promote an active and healthy lifestyle for as many people as possible – nationally and globally – by, for exampling, granting funding on its own initiative or in response to applications. The foundation offers support in particular for initiatives aimed at helping children and youth. By helping youth to find the joy and desire to be active early in life, we increase the chances of tomorrow’s adults continuing to pursue an active and healthy lifestyle.

Apply for funding

Make a donation.

Donations to the Stadium Foundation are submitted to:

Bankgiro: 5382-5485

Swish: 123 057 68 84

Income every day.

These products help us to contribute every day. In Sweden, SEK 5 from every bottle of water goes to Stadium Foundation, and SEK 3 from every bag. The products are available in Stadium’s and Stadium Outlet’s stores.

Two orange water bottles and a matching shopping bag with a heart logo and "stadium foundation" text on a wooden surface.

Previous donations:

  • The word "friends" in bold black letters with a stylized heart replacing the dot above the letter "i" on a white background.
  • Logo with the text "GOODSPORT" in stylized black font, with smaller text below reading "SPORTSLIGA SAMMAILL SPROJEKT."
  • Logo of SOS-Lapsikylä with two white figures and leaves on a blue background.
  • Shield-shaped logo with "FC ROSENGÅRD" and "FCR" in white on a red background. "MALMÖ" is also visible below on the emblem.
  • Logo of Majblomman with a flower graphic and the text "Barndom fri från fattigdom" below it.
  • Shield-shaped logo with a yellow, black, green, blue, and red design. Features a central star and "COSMOS EST 2018" text.
  • Heart-shaped logo with a soccer ball inside and a red ribbon stating "We Love Football" beneath it on a white background.
Friends

By distributing the first Friends Aid Kit, a first aid kit, to more sports leaders, Friends is contributing to more inclusive youth sports – without bullying, abuse and unsporting behaviour. We hope that this work can help even more children and youth through Stadium Foundation’s donation.

Goodsports

Together with a broad network of representatives from the commercial, public and non-profit sectors, Goodsport Foundation promotes integration through social projects. Stadium Foundation’s donation supports Goodsport's Night Football initiative, which activates youth in vulnerable areas across the country every Friday night from 9 PM to midnight.

SOS Lapsilylä

Through its donation, Stadium Foundation supports the Dreams Come True project, or Unelmista totta as it is called in Finland. A project that aims to give children and youth in money-strapped families the opportunity to pursue their sport, interest or hobby. In this way, more children and youth can live a more active and healthy life.

FC Rosengård

The donation has supported FC Rosengård’s programme Hattrick by FCR and Football for Life. The aims of the programmes are to provide methods for creating a sustainable girls’ football in Skåne and to train female leaders in the club. The goal is to create sustainability and longevity in club activities with active women as leaders and active girls as players.  

Majblomman

Through the donation, Majblomman can help more children participate in leisure activities, which in turn contributes to increased integration in society. The donation supports both Bedas Fond and the opinion-creating work for free public transport – which is an important prerequisite for more youth to be able to take part in meaningful leisure time.

Cosmos

The club was founded to help new arrivals integrate into the community through organised sports. Through the donation from Stadium Foundation, the club can not only continue its integration work, but also develop it, giving even more people the opportunity to be part of the Cosmos community.

We Love Football's

The donation supports Stadium Foundation We Love Football’s financial support for players. This allows more children and youth the opportunity to be included in a valuable football environment – regardless of their economic circumstances. We Love Football also runs a sustainability programme, the purpose of which is to inspire leaders and coaches to work for a safer and more secure sports environment.