Black banner with "stadium Connect" in white text, featuring curved white lines in the corners.

Sell your products on our marketplace.

As a partner, you gain the opportunity to market and sell your products through Stadium’s channels. An effective way to reach millions of potential customers within sports and sports fashion.

We handle customer service and payments.

Your products are integrated directly into Stadium’s dynamic platform, while you retain full control over visibility, timing, and pricing. We take responsibility for customer service and manage the payments. Together, we can inspire more people to live an active lifestyle.

Stadium or Stadium Outlet?

Choose the concept that best showcases your assortment.

Stadium offers the latest in sports and sports fashion, with products that combine functionality, design, and quality for customers seeking the very best.

Stadium Outlet is the destination for value-conscious customers, offering strong brands and great prices all year round, making it ideal for products that need to reach a broad audience quickly.

How it works.

Products are shipped directly from your warehouse, and you handle any returns and claims. We enable reliable service and a buying experience that keeps customers coming back. Seller payouts are made twice a month.

What do our partners say?

“Through Stadium Connect, we have strengthened our brand and seen quick sales results for both new launches and campaigns. It is easy to publish new products, and we always receive fast responses and valuable feedback from the Connect team.”

- Sofie Fohlin, KAM Order Nordic

“Stadium Connect gives us the opportunity to reach the right channels with collections and products that we truly believe in and that reflect our brand. Together with the Stadium Connect team, we can efficiently and smoothly keep track of a market that is constantly evolving.”

- Markus Dahlström, Sales Bagheera
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Some of our partners:

  • logo adidas
  • logo nike
  • logo order nordic
  • logo gymstick
  • logo lindberg sweden
  • logo craft
  • logo pyc-sport
  • logo stiga
  • logo jo sports

Questions & Answers.

How do you get started?

Send an email to stadium.connect@stadium.com and we will get in touch shortly to help you get started. Give your products the opportunity to be seen by millions of potential customers by joining the Stadium platform today.

Where can your products be sold?

We offer two different concepts: Stadium and Stadium Outlet. Stadium focuses on the latest news and trends in sports and sports fashion, where products are characterised by high functionality, design, and quality. Stadium Outlet, with its consistently low prices on sports and leisure products, is the natural choice for more price-conscious customers.

How do you connect your products to Stadium’s system?

There are several integration options available, from manual connections to fully automated solutions. Contact us and we will help you find the most profitable solution for your business.

What happens when your products are out of stock?

Your products are only available for sale as long as inventory is available in Stadium’s system. As a seller, you have full control over this, either by manually adjusting and updating stock levels or through a seamless automated integration with Stadium.

How do payments work?

After Stadium deducts the agreed commission from the order value, payouts to you as the seller are made twice a month. A simple way to free up more time for your core business.

How are deliveries handled?

As a seller, you are responsible for shipping the product directly from your warehouse to the customer, as well as handling any returns and claims. With our streamlined process, you can ensure fast and reliable deliveries and provide first-class customer service.

Who handles customer questions regarding products or deliveries?

Stadium’s customer service team handles customer questions regarding products and deliveries with expertise and care. We ensure that every enquiry is managed professionally and efficiently to provide the smoothest and most rewarding shopping experience possible.

Start selling with Stadium Connect.

Send us an email and we will get in touch shortly to help you get started.