The Lightning Bolt logo is iconic. Universal. Thus, as happens whenever this scale is achieved, several stories are associated with its origin. Rumors circulate. There are those who say that the lightning was a graphic metaphor for a type of marijuana that circulated in the Hawaiian Islands in the late 1960s. Gerry Lopez, co-founder of the brand, explains the question: “IT WAS ALWAYS ABOUT ENERGY ” .
From the 60s to the 70s, Hawaiian surfers were infected and influenced by the Shortboard Revolution. A new style of surfing emerged. The mini-guns allowed surfers to go where it had never been possible before: deeper and backdoor at Pipeline and higher at the lip of Sunset beach.
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