This label means that we consider the product or service to be a more sustainable alternative. The same labelling applies to all our brands.

For a product or service to be marked with the heart, it must meet at least one of the following requirements:

• Recycled material – at least 50% of the product
• Water- and energy-saving dyeing method – at least 50% of the product
• Sustainable cotton – at least 50% of the product
• Sustainable cellulose-based material – at least 50% of the product

The label is also used in our online store to inform customers of what fossil-free delivery options are available, meaning that transport from warehouse to customer makes use of fossil-free fuel.